About Smile Studio Dental Clinic

•  Purpose of the Blog
• Technical Website Audit of smile studio
• Traffic and Domain Analysis of Smile Studio
  

Organic Search

• Organic Search: Top Keywords
• Organic Search: Organic Position Distribution
• Organic Search: Top Competitors
• Organic Search: Competitive Positioning Map
  

Paid Search

• Paid Search: Paid Traffic
• Paid Search: Advertising Research
  

Web Design

• Web Design: Validation
• Web Design: responsiveness of website
  

Recommendation

Conclusion

About

Dental and Dermatology Medical center, established in 2016, is the leading source of dental and dermal solutions in the Bahrain region. They set the best-practice standards in dentistry and dermal. The clinic provides 24/7 service for its patients.

Purpose of this Blog

We will audit the digital activities of the dental clinic and further analyze how the website design and dental marketing in Bahrain can add value to this business. We will primarily focus on the analysis of this dentist website, identify the areas of improvement and then we will strategize what can be done to achieve their objective. The website needs a better design and a perfect digital marketing plan or strategy for dental clinic which can enhance the current customer retention and promise sustainable new customers for the dental and dermatology medical centers in Bahrain.

Technical Website Audit of Dental Clinic – Smile Studio

Website of Smile Studio consists of duplicate content which can be removed by adding new content. Also, the website speed is poor which can be improved by server optimization and image optimization. Website page speed and unique content are very important metrics which helps in improving the overall rankings of the dentist website. That’s the reason it is one of the major aspects to be covered while digital marketing for a dental clinic in Bahrain.

Traffic and Domain Analysis of Dentist Website – Smile Studio

Organic search traffic is very low which can be improved by some SEO Tweaks on the website and implementing the correct content marketing strategies for that dental clinic in Bahrain.

Organic Search

Top Keyword

Below are some of the top organic keywords, we can see that mostly the traffic is coming from brand keywords. So, to gain organic traffic on the website we need to plan the SEO strategy for the dentist clinic in Bahrain.

Organic Position Distribution

Organic Keyword Positioning is mostly concentrated from the 51-100^th position on Google which means a considerable amount of traffic is lost which can be regained by proper SEO work on this dentist website.

Top Competitors

Below is the chart of Top Competitors. Keywords for “Seef Dental Clinic” have only 47 keywords that are contributing to the organic traffic of 1.7K to the website. Here, we need to analyze the competitor marketing strategy as well so that we can also have a good amount of traffic on our website.

Competitive Positioning Map

Below is the chart of organic traffic coming via Google. Most dental clinics are leading in terms of organic traffic with which “Dentist Bahrain” is on the top level.

Paid Search

Smile Studio is not running any Paid Campaigns for dental marketing and advertising in Bahrain, which is absolutely needed if they want to increase their position or client. Paid campaigns benefit them in terms of acquiring a new customer and retaining the old one too.

Web design

Issue in form submission: Validations have not been used correctly in the form. Proper form validation is required to prevent online form abuse by malicious users.

Website is not fully responsive. A fully responsive website provides a seamless user experience and adapts easily to any screen size and here Imapro comes into play as we offer the best website design services in Bahrain.

A search box is not showing for mobile and I pad screens which can be improved by using a good website design technique.

If anyone is looking for dental marketing and advertising in Bahrain, then imaPRO is one stop destination for all your business growth. We offer the top quality web design, development and digital marketing services in Bahrain.

Recommendation

• Paid ads are required for specific offers and services or else the dental clinic will lose the big time on client acquisition.

• Reliable content marketing (integrated with PR and guest posts) is needed for the long- term conversion strategies.

• Mobile apps are required for better client engagement. Hence, required the best mobile application development company in Bahrain for better user experience and long-term conversion strategies.

• This type of businesses requires a perfect dentist booking management system for the ease of users, so that they can book and manage their schedule in a click.

• The website needs some good work on Design and SEO to be at the optimum level of performance.

• The website needs to be optimized for better content marketing via blog. For product and service messages, communication strategies and social media strategies should be very clear and focused on display for better engagement. [Process needs to be implemented following the brand guidelines and value statement].

Conclusion

Small tweaks in current efforts and a structured digital marketing strategy for dental clinics are needed to take the Smile Studio to the next level. Both micro and macro-level digital marketing strategies are needed and instant optimization of the website is needed badly.

We are pretty sure that they lack digital expertise on the client-side, hence they need a digital marketing agency in Bahrain that is an expert in dental advertising to help them in a long term marketing campaign.