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Kia Motors Bahrain Facebook Page Analysis Social Media Marketing Audit

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Kia Motors Bahrain Facebook Page Audit Social Media Marketing

Kia Motors Bahrain Facebook Page Analysis Social Media Marketing Audit

Social Page Score

KIA MOTORS BAHRAIN
Cars
( see page on facebook here )

Social Page Score Report

Summary

The page is doing good, but can be improved. Here are some useful suggestions.

  • The top of the Facebook page provides users with a very good first impression and entices users to interact.
  • Can improve the amount of content and information provided to visitors. Add a company mission to help users understand the company's goals and expectations. More contact information is required to allow users to get more information. Consider adding more location information to improve loyalty and trust among followers. Create milestones to help users understand more about the page's activities.
  • The page response can be improved. Allow users to post on the page to increase user engagement. Quickly responding to user comments and questions will improve page engagement and performance.
  • The page engagement can be improved. The fan ratio can be improved with posting more engaging content. Consider adding a reviews section to the page to improve ratings.
  • The page activity can be improved by optimizing the content delivery. Decrease the post length between 40 to 100 characters per post. Post more content between 1pm and 4pm on thurday, friday, saturday, and sunday.
Page Top Analysis100%
Contact / Description Analysis41%
Response analysis0%
Engagement analysis38%
Activity Analysis72%
 
Overall Page Score61.98%

 

Page Top Analysis

Profile Picture( Provided )The profile picture is a very important key factor for representing your brand awareness when users interact with the page.
Cover Photo( Provided )The cover is another extention of the page's brand that makes the first visual impression on users.
Username( Provided )To help promote a business, brand, website, or some other precense on Facebook, a username provides a shortended page web address link.
kia.bahrain
About( Provided )The about section provides visitors with more information regarding the content of the page.
Welcome to the Kia Motors Bahrain Facebook page! CALL KIA SHOWROOM FOR BEST DEALS: +973 17408800
Call to Actions( Provided )Call to Action buttons are presented at the top of the page providing a powerful way to entice user interactions.
MESSAGE
Page Top Score100%
The top of the Facebook page provides users with a very good first impression and entices users to interact.

 

Content / Description Analysis

Description( Provided )The description provides a story for the fanpage giving the user a full understanding of what information they can expect to receive. This is an important feature to include for improving the page performance.
‎تبدأ أسعار السيارات من ٢٠٠٠ دينار 🔥🔥🔥🔥‎ابتداً من اليوم إلى الأحد في معرض الخميس فقط من الساعة ٨ ونص ص إلى ٨ونص م ( سيتم إغلاق معرض عراد و سترة حتى يوم السبت )
Company Overview( Provided )If the page represents a company, the company overview can provide additional insight into the operations and information provided to the user.
The Light Vehicle division of A.A Bin Hindi (Sole Distributor for Kia Motors in Bahrain) offers its customers the entire model lineup that includes passenger cars and light commercial vehicles from Kia Motors. Its roots could be traced back to 1987 when it signed dealership rights for Lada. The signing of a sole distributorship in 1990 with the Korean giants KIA and ASIA proved a turning point in the development of this division. Building on the reputation of the parent group, our automobile division has gone from strength to strength and today, ranking among the foremost in the country. The division is committed to further expansion and we are constantly on the lookout for new tie-ups to further enhance our reputation of providing nothing but the best to our ever-growing list of clients. The sales showroom located at Khamis displays complete model line up of Kia with experienced sales personnel to guide you.The year 2011 promises to be an exciting time for Kia and A. A. Bin Hindi with several new model launch plans that include the dynamic state of art new Optima, ‘mature’ & ‘sculpted’ next generation Picanto city car and the ‘Sporty & elegant’ next generation Rio. Kia's breathtakingly new luxury sports sedan 'Cadenza' adds on to the new generation Cerato, Optima, Sportage and Sorento. Multipurpose vehicles like Carens and Bahrain’s favourite family van Carnival also boost the lineup. The reliable, rugged and multipurpose K4000G truck is the right choice for several small and medium scale companies seeking efficient transportation Kia underlines the brand’s dedication to the highest levels of vehicle safety and quality, honored with the all new 2011 Optima’s earning of the IIHS ‘Top Safety Pick’ award recently and thereby joining five other Kia products. Safety is of paramount importance to Kia Motors; all models meet European & North American safety standards and Kia has been winning accolades world over for their safety & design engineering.Kia has been a rising star on the global automotive stage. Much of this success can be attributed to the enthusiastic reception of our product line-up manufactured at state-of-art manufacturing facilities in Asia, Europe & Americas offering customers exceptional vehicles at an unbeatable value. The word “kia” is derived from the Chinese characters KI, meaning to “arise or come up out of” and a, referring to Asia. So when put together, Kia means to “arise or come up out of Asia”. Truly, Kia today being sold in 172 countries across the globe is one of the world’s fastest growing auto brands. Kia has huge presence in the world of sports by becoming the major sponsor of the Australian Tennis Open, FIFA world cup and EUROTOP.Kia takes great pride in rising to meet the expectations and challenges of the 21st century unveiling a series of new vehicles featuring innovative technologies and cutting edge designs.We serve the needs of fleet customers in the island, ranging from small private businesses to MNCs, ministries, banks, hotels, hospitals, construction companies, rent-a-cars /leasing companies, other private & government establishments. Several of our reputed clients have at present large composition of KIA models in their fleet. On behalf of Kia family, you are welcome to be part of our growing KIA circle and discover yourself that Kia Motors does indeed have; “The power to Surprise”.
Company Mission( Not Given )If the page represents a company, the company mission can provide the goals and expected outcomes to aid in maintaining engaged users.
Contact InformationTo help get more web traffic, sales, or some other important action, the contact information provides an easy way for users to get more information or support for the page's services or products.
Website( Provided )http://www.binhindi.com
Email( Not Given )The email was not provided
Phone( Not Given )The phone number is not provided.
Location InformationLocation information is important to build trust with the engaged users to help prove the page represents a real entity.
County( Provided )Bahrain
State( Not Given )The state is not provided.
City( Provided )Muharraq
Street( Provided )Building 264, Sheikh Salman Highway, Salhiya 356
ZIP( Not Given )The ZIP code is not provided.
Milestones( Not Given ) Milestones are a way to share the past and the present with followers. With milestones, page's can provide fans with a detailed history of their business, a brand, a product or even let fans know about themselves.
Content / Description Score41%
Can improve the amount of content and information provided to visitors. Add a company mission to help users understand the company's goals and expectations. More contact information is required to allow users to get more information. Consider adding more location information to improve loyalty and trust among followers. Create milestones to help users understand more about the page's activities.

 

Response Analysis

Can users post( No )A powerful way to increase user engagement is to allow fans to post content and to interact with their favorite page's.
Response Time( Not Given )Another very effective way to increase likes, fans, and ratings is to answer user posts very quickly. Facebook users generally demand quick responses and will intereact much more with the page's content if their questions are addressed.
Response Score0%
The page response can be improved. Allow users to post on the page to increase user engagement. Quickly responding to user comments and questions will improve page engagement and performance.

 

Engagement Analysis

5,027521.03%
Total page fansTotal people talking about thisFan engagement ratio
The more followers the page acquires, the broader the reach will be. Try to increase this as much as possible.The PTAT is the total number of people that have interacted with this page or page content in some manner over the past 7 days.Engagement ratio is calculated by dividing the Page's PTAT with the total number of fans.
000.00
Total number of ratingsThe average rating out of 5The ratings ratio
The total number of ratings for the page.The average overall page rating based on rating survey from users on a scale of 1-5. The ratings ratio is calculated by dividing the ratings count with the average rating.
Engagement Score38%
The page engagement can be improved. The fan ratio can be improved with posting more engaging content. Consider adding a reviews section to the page to improve ratings.

 

Activity Analysis

1991312215
Total posts analyzedTotal days analyzedPosts per dayAverage post length
The total number of posts that were analyzed when calculating the activity score.The total number of days that were analyzed when calculating the activity score.It's important to optimize the number of posts per day to increase engagement. Our research shows 1-2 posts per day will improve engagement.Our research shows the average post length should be approximately between 40 - 100 characters to improve engagement.
45049140
Number of eventsOther pages that likeNumber of videosNumber of photos
A powerful way to interact with your followers is using events to communicate an attractive message. Be creative and think outside the box!Other pages that liks this page. This helps cross promote interest and engagement between pages.To dramatically increase follower engagement, use native Facebook videos. It's been shown that videos are the most engaging type of content.Photos are also one of the more engaging types of content on Facebook. Posting more photos can improve engagement.
25%70%3%2%0%
VideosPhotosLinksStatusesOffers
Posting more native facebook videos and photos has been shown to improve follower engagement.
11%It is very important to post content during the most active days and time of day. A gereral rule-of-thumb to follow is to post content between 1pm and 4pm on Thursday, Friday, Saturday, and Sunday.
Percentage of posts within optimal range
Activity Score72%
The page activity can be improved by optimizing the content delivery. Decrease the post length between 40 to 100 characters per post. Post more content between 1pm and 4pm on thurday, friday, saturday, and sunday.

 

 

Gaurav Agarwal