20 Feb
EWA Bahrain Facebook Page Analysis Social Media Marketing Audit
Comments
| Electricity & Water Authority Bahrain - EWA.Bahrain Government Organization ( see page on facebook here ) |
Social Page Score Report
SummaryThe page is doing good, but can be improved. Here are some useful suggestions.
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| Page Top Analysis | 100% | |
| Contact / Description Analysis | 45% | |
| Response analysis | 40% | |
| Engagement analysis | 56% | |
| Activity Analysis | 47% |
| Overall Page Score | 62.37% |
Page Top Analysis
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| Profile Picture | ( Provided ) | The profile picture is a very important key factor for representing your brand awareness when users interact with the page. |
| Cover Photo | ( Provided ) | The cover is another extention of the page's brand that makes the first visual impression on users. |
| Username | ( Provided ) | To help promote a business, brand, website, or some other precense on Facebook, a username provides a shortended page web address link. |
| EWA.Bahrain |
| About | ( Provided ) | The about section provides visitors with more information regarding the content of the page. |
| Electricity & Water Authority - Kingdom of Bahrain - هيئة الكهرباءوالماء بمملكة البحرين |
| Call to Actions | ( Provided ) | Call to Action buttons are presented at the top of the page providing a powerful way to entice user interactions. |
| MESSAGE |
| Page Top Score | 100% |
| The top of the Facebook page provides users with a very good first impression and entices users to interact. |
Content / Description Analysis
| Description | ( Provided ) | The description provides a story for the fanpage giving the user a full understanding of what information they can expect to receive. This is an important feature to include for improving the page performance. |
| الصفحة الرسمية على فيسبوك لهيئة الكهرباء والماء - مملكة البحرين The official page of Electricity and Water Authority of the Kingdom of Bahrain |
| Company Overview | ( Not Given ) | If the page represents a company, the company overview can provide additional insight into the operations and information provided to the user. |
| Company Mission | ( Provided ) | If the page represents a company, the company mission can provide the goals and expected outcomes to aid in maintaining engaged users. |
| رسالتنا:توفير خدمات الكهرباء والماء بأعلى درجة من الموثوقية والجودة من أجل تنمية مستدامة فى مملكة البحرين رؤيتنا:بحلول عام 2017 ستصبح الهيئة نموذجاً متميزاً فى مجال توفير خدمات الكهرباء والماء بأقل قدر من الانقطاعات وتحصيل الإيرادات فى مواعيد أستحقاقها.وتجتوي استراتيجية الهيئة على اربع محاور رئيسية تدعم بدورها رؤية الهيئة، وهي:1. سرعة الاستجابة مع مستوى ثابت من الخدمة2. السعة الكافية والمستدامة3. الإدارة المالية الفعالة4. قوى عاملة موهوبة وذات مستوى عالي من الأداء |
| Contact Information | To help get more web traffic, sales, or some other important action, the contact information provides an easy way for users to get more information or support for the page's services or products. |
| Website | ( Provided ) | http://www.mew.gov.bh |
| ( Not Given ) | The email was not provided |
| Phone | ( Not Given ) | The phone number is not provided. |
| Location Information | Location information is important to build trust with the engaged users to help prove the page represents a real entity. |
| County | ( Not Given ) | The country is not provided. |
| State | ( Not Given ) | The state is not provided. |
| City | ( Not Given ) | The city is not provided. |
| Street | ( Provided ) | صندوق بريد رقم 2 |
| ZIP | ( Not Given ) | The ZIP code is not provided. |
| Milestones | ( Not Given ) | Milestones are a way to share the past and the present with followers. With milestones, page's can provide fans with a detailed history of their business, a brand, a product or even let fans know about themselves. |
| Content / Description Score | 45% |
| Can improve the amount of content and information provided to visitors. Provide a company overview to give additional insight regarding the operations. More contact information is required to allow users to get more information. Consider adding more location information to improve loyalty and trust among followers. Create milestones to help users understand more about the page's activities. |
Response Analysis
| Can users post | ( Yes ) | A powerful way to increase user engagement is to allow fans to post content and to interact with their favorite page's. |
| Response Time | ( Not Given ) | Another very effective way to increase likes, fans, and ratings is to answer user posts very quickly. Facebook users generally demand quick responses and will intereact much more with the page's content if their questions are addressed. |
| Response Score | 40% |
| The page response can be improved. Quickly responding to user comments and questions will improve page engagement and performance. |
Engagement Analysis
| 1,999 | 58 | 2.90% |
| Total page fans | Total people talking about this | Fan engagement ratio |
| The more followers the page acquires, the broader the reach will be. Try to increase this as much as possible. | The PTAT is the total number of people that have interacted with this page or page content in some manner over the past 7 days. | Engagement ratio is calculated by dividing the Page's PTAT with the total number of fans. |
| 2 | 4.5 | 0.44 |
| Total number of ratings | The average rating out of 5 | The ratings ratio |
| The total number of ratings for the page. | The average overall page rating based on rating survey from users on a scale of 1-5. | The ratings ratio is calculated by dividing the ratings count with the average rating. |
| Engagement Score | 56% |
| The page engagement is very good, but there is still room for improvement. The fan ratio can be improved with posting more engaging content. Consider using facebook ads or promoted posts to boost the number of followers. |
Activity Analysis
| 199 | 158 | 1 | 423 |
| Total posts analyzed | Total days analyzed | Posts per day | Average post length |
| The total number of posts that were analyzed when calculating the activity score. | The total number of days that were analyzed when calculating the activity score. | It's important to optimize the number of posts per day to increase engagement. Our research shows 1-2 posts per day will improve engagement. | Our research shows the average post length should be approximately between 40 - 100 characters to improve engagement. |
| 0 | 0 | 6 | 193 |
| Number of events | Other pages that like | Number of videos | Number of photos |
| A powerful way to interact with your followers is using events to communicate an attractive message. Be creative and think outside the box! | Other pages that liks this page. This helps cross promote interest and engagement between pages. | To dramatically increase follower engagement, use native Facebook videos. It's been shown that videos are the most engaging type of content. | Photos are also one of the more engaging types of content on Facebook. Posting more photos can improve engagement. |
| 3% | 97% | 0% | 1% | 0% |
| Videos | Photos | Links | Statuses | Offers |
| Posting more native facebook videos and photos has been shown to improve follower engagement. | ||||
| 6% | It is very important to post content during the most active days and time of day. A gereral rule-of-thumb to follow is to post content between 1pm and 4pm on Thursday, Friday, Saturday, and Sunday. |
| Percentage of posts within optimal range |
| Activity Score | 47% |
| The page activity is poor and can be improved. Decrease the post length between 40 to 100 characters per post. Create more events to increase user interaction and engagement. Get more pages to like this page to help cross promote interest and engagement. Post more content between 1pm and 4pm on thurday, friday, saturday, and sunday. |
