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CROSSBYE Facebook Page Analysis Social Media Marketing Audit

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CROSSBYE Facebook Page Analysis Social Media Marketing Audit

Social Page Score

Crossbye
Clothing (Brand)
( see page on facebook here )

Social Page Score Report

Summary

The page seems to be underperforming, here are several suggestions.

  • The top of the Facebook page provides users with a very good first impression and entices users to interact.
  • Can improve the amount of content and information provided to visitors. Provide a company overview to give additional insight regarding the operations. Add a company mission to help users understand the company's goals and expectations. More contact information is required to allow users to get more information. Consider adding more location information to improve loyalty and trust among followers. Create milestones to help users understand more about the page's activities.
  • The page response can be improved. Quickly responding to user comments and questions will improve page engagement and performance.
  • The page engagement can be improved. Try posting more engaging content to help increase the fan ratio. Consider adding a reviews section to the page to improve ratings.
  • The page activity is poor and can be improved. Decrease the post length between 40 to 100 characters per post. Create more events to increase user interaction and engagement. Get more pages to like this page to help cross promote interest and engagement. Post more videos and photos to increase user engagement. Post more content between 1pm and 4pm on thurday, friday, saturday, and sunday.
Page Top Analysis100%
Contact / Description Analysis45%
Response analysis40%
Engagement analysis11%
Activity Analysis44%
 
Overall Page Score48.00%

 

Page Top Analysis

Profile Picture( Provided )The profile picture is a very important key factor for representing your brand awareness when users interact with the page.
Cover Photo( Provided )The cover is another extention of the page's brand that makes the first visual impression on users.
Username( Provided )To help promote a business, brand, website, or some other precense on Facebook, a username provides a shortended page web address link.
Crossbye.Brand
About( Provided )The about section provides visitors with more information regarding the content of the page.
Crossbye is a one stop shopping destination for all your Fashion and Lifestyle needs.
Call to Actions( Provided )Call to Action buttons are presented at the top of the page providing a powerful way to entice user interactions.
MESSAGE
Page Top Score100%
The top of the Facebook page provides users with a very good first impression and entices users to interact.

 

Content / Description Analysis

Description( Provided )The description provides a story for the fanpage giving the user a full understanding of what information they can expect to receive. This is an important feature to include for improving the page performance.
Crossbye is a one stop shopping destination for all your fashion and lifestyle needs, conceptualized to bring diverse products, latest fashion trends for women at one place.We showcase exquisite fashion clothings such as Dresses, Tops, Trousers , Sweaters , Shrugs to name a few.The collection actually is an exposition of the finest design creativity. Every new arrival is a unique idea that is the result of a close and highly specialized teamwork. Our mission is to offer best designs at one place to our customers with a hassle-free and enjoyable shopping experience. We are making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products.From the first inspiration to final inspection, we adhere to the highest standards in the industry. The entire range speaks volumes of our consistent attention to detail. It is a legacy we invite you to experience.
Company Overview( Not Given )If the page represents a company, the company overview can provide additional insight into the operations and information provided to the user.
Company Mission( Not Given )If the page represents a company, the company mission can provide the goals and expected outcomes to aid in maintaining engaged users.
Contact InformationTo help get more web traffic, sales, or some other important action, the contact information provides an easy way for users to get more information or support for the page's services or products.
Website( Provided )http://www.crossbye.com
Email( Not Given )The email was not provided
Phone( Provided )9780889529
Location InformationLocation information is important to build trust with the engaged users to help prove the page represents a real entity.
County( Not Given )The country is not provided.
State( Not Given )The state is not provided.
City( Not Given )The city is not provided.
Street( Not Given )The street is not provided.
ZIP( Not Given )The ZIP code is not provided.
Milestones( Not Given ) Milestones are a way to share the past and the present with followers. With milestones, page's can provide fans with a detailed history of their business, a brand, a product or even let fans know about themselves.
Content / Description Score45%
Can improve the amount of content and information provided to visitors. Provide a company overview to give additional insight regarding the operations. Add a company mission to help users understand the company's goals and expectations. More contact information is required to allow users to get more information. Consider adding more location information to improve loyalty and trust among followers. Create milestones to help users understand more about the page's activities.

 

Response Analysis

Can users post( Yes )A powerful way to increase user engagement is to allow fans to post content and to interact with their favorite page's.
Response Time( Not Given )Another very effective way to increase likes, fans, and ratings is to answer user posts very quickly. Facebook users generally demand quick responses and will intereact much more with the page's content if their questions are addressed.
Response Score40%
The page response can be improved. Quickly responding to user comments and questions will improve page engagement and performance.

 

Engagement Analysis

21,921190.09%
Total page fansTotal people talking about thisFan engagement ratio
The more followers the page acquires, the broader the reach will be. Try to increase this as much as possible.The PTAT is the total number of people that have interacted with this page or page content in some manner over the past 7 days.Engagement ratio is calculated by dividing the Page's PTAT with the total number of fans.
000.00
Total number of ratingsThe average rating out of 5The ratings ratio
The total number of ratings for the page.The average overall page rating based on rating survey from users on a scale of 1-5. The ratings ratio is calculated by dividing the ratings count with the average rating.
Engagement Score11%
The page engagement can be improved. Try posting more engaging content to help increase the fan ratio. Consider adding a reviews section to the page to improve ratings.

 

Activity Analysis

1991941134
Total posts analyzedTotal days analyzedPosts per dayAverage post length
The total number of posts that were analyzed when calculating the activity score.The total number of days that were analyzed when calculating the activity score.It's important to optimize the number of posts per day to increase engagement. Our research shows 1-2 posts per day will improve engagement.Our research shows the average post length should be approximately between 40 - 100 characters to improve engagement.
100171
Number of eventsOther pages that likeNumber of videosNumber of photos
A powerful way to interact with your followers is using events to communicate an attractive message. Be creative and think outside the box!Other pages that liks this page. This helps cross promote interest and engagement between pages.To dramatically increase follower engagement, use native Facebook videos. It's been shown that videos are the most engaging type of content.Photos are also one of the more engaging types of content on Facebook. Posting more photos can improve engagement.
0%86%15%0%0%
VideosPhotosLinksStatusesOffers
Posting more native facebook videos and photos has been shown to improve follower engagement.
0%It is very important to post content during the most active days and time of day. A gereral rule-of-thumb to follow is to post content between 1pm and 4pm on Thursday, Friday, Saturday, and Sunday.
Percentage of posts within optimal range
Activity Score44%
The page activity is poor and can be improved. Decrease the post length between 40 to 100 characters per post. Create more events to increase user interaction and engagement. Get more pages to like this page to help cross promote interest and engagement. Post more videos and photos to increase user engagement. Post more content between 1pm and 4pm on thurday, friday, saturday, and sunday.

 

 

Gaurav Agarwal