Top 100 Ecommerce Online Shopping websites in UAE, Middle East, GCC: A Complete List

It’s been one year now, …. Of what??

Well me researching the hyped industry of E-commerce in UAE, I have been struggling with the market, running ads, social media, organic rankings, programmatic buying etc i.e. basically understanding the audience of UAE, and by the God’s grace I have been able to crack the code by giving my current company more than 300% growth and am very happy professionally for what I have achieved.

  1. Top rankings on all targeted keywords
  2. PLA ads with more than 3% conversion rates in Display Marketing/Google Adwords
  3. Facebook Ads with 2-3% direct conversion

Online Shopping sites in UAE: Conversion Rates

and all this reducing the budgets up to 30% of what they were spending before me…

How to be successful in E-commerce industry in UAE, a complete research of 100+ Shopping websites in UAE

 

Demographical Research

Whenever one plans to launch a business in a targeted market, demographical research is a mandate i.e. population, sex ratio, age etc. As without market research viability of a business cannot be tested.

A business plan is created considering all the factors using required business tools. In this article, I won’t be commenting on the viability of E-comm but yes if you are planning to launch an E-comm venture you should be aware of total Market share and the chunk you want to grab from that.

If we believe in recent statistics by Gulf News total population in Dubai, Sharjah and Ajman was 5.2 Million in 2014 and as per Govt. of Dubai, population of Dubai alone was 2.48 Million.

You guys can also do your research but I will stick to mine as per below:

As of 1st January 2015, the population of United Arab Emirates was estimated to be 10.1 Million people. This is an increase of 3.08 %. Cities most active online are Dubai, Abu Dhabi and Sharjah amongst other Emirates in UAE.

UAE population for Ecommerce Analysis

Approx 85% are expats and among them 69.5% are males, so now we are talking about a market dominated by multi-cultured population with males as dominating intrument of the market.
Male vs Female ratioExtremely Young population 74.6% of the population lies between 20-49 Years of Age.

Age of Population

Things seem to be promising when it comes to online presence, Internet penetration is approx 71% from which Smartphones penetration is 63%.

So we are talking specifically about 7 million men of different cultures who are aged between 25-44 with smartphones in hand and good disposable income. How cool is that… but please don’t forget 3 million ladies out there, they are all market pullers.

So now are you ready to test the waters? Well no, first be cognizant of swimmers, Splashers and drowners,  i.e. competitive analysis, which is the core part of this article which will let you know the real depth before taking a dive.

Online Shopping i.e. E-commerce Websites in UAE: The Comprehensive List.

Do you know how many E-Comm websites are serving approx 10 million people? Any Guesses??…

Ok, let me tell you…

A WHOOPING no. of 135 websites !!

It took nearly one month to research over them, It could be more but majorly all the websites are covered and if you think I missed a few, don’t kill me, just include it in comments and I will update my list.

DETAILED: ONLINE SHOPPING WEBSITES IN UAE: A COMPLETE LIST

Research Credits:  Bhoomika Agarwal (SEO & Social Media Manager)

This list includes some of the lucrative metrics (data is collected via Similarweb) we have the genre of the website, total traffic, all major source channels of traffic, traffic from UAE, and major social media links to each website. This list has data as per availability.

So the list can be sorted easily to give your answers to many important questions and will make your life easier if you are new to E-comm in UAE and are looking for some authentic competitive research.

For e.g.

Top 10 websites as per total Traffic

Top 10 Websites as per traffic in only UAE

Top 10 websites with maximum organic traffic

Top 10 websites spending the most on display marketing

Top 10 websites spending most on social media

Above are some examples but you can research as per your requirements, niche, competitors and targeted audience. So a hell lot of other important questions in E-commerce industry can be answered via aggressive competitive analysis:

  1. How should you evaluate i.e. which channel is most profitable for you?
  2. How should you do your budget allocation?
  3. How to design a perfect digital marketing strategy to get maximum ROI?
  4. What should be an ideal CPA?
  5. How to get a good bounce rate and more over a commendable conversion rate?

The black truth is everyone is after one macro objective and that is “Sales”. Building a rock solid brand without pulling ROI would not help your investors, so at the end of the day Sales matter and investors want to see the green metrics which are directly responsible for the ROI.

Understanding your Customer’s Product life cycle is important to answer all the questions related to Sales & ROI. E-Comm website is just another storefront to sell.

We can keep the healthy discussion on and answer these questions in the comment section, or else this article will become too lengthy to handle, my main aim was to provide you with an authentic list of all major websites which can give you a robust idea of the industry before you punch in to invest.

So I need 2 favours from you:

  • Keep me in the loop if you think I have missed any industry leader and I will plug the missing gear on to the list.
  • Lets discuss the above questions in comments.

HAPPY SELLING!!!

Author: Gaurav Agarwal

A pure marketing person with 16 years of Experience in Digital Marketing & International Business Development.

  • Sudip Das

    Gaurav, this is a wonderful read. Thank you. Is there a way to segregate the websites with mobile traffic vs web? Also what do you suggest to improve the acquisition and retention metrics?

    • Thanks, Sudip
      To answer your first query, On broad spectrum i.e. Mobile vs Desktop it is 60/40, but again it will be different as per targeting focus i.e. if invested more on display ads, desktop/tablet will be winners whereas if social media is primary source of traffic like FB ads then mobile will surpass, if website is having a good organic presence then again desktop will be overpower.

      My point is everything is under control and depends on the targeted nurtured channel from where traffic is coming. (In-depth data analysis on a website is mandatory before taking and decision).

      Addressing your second question i.e. improving acquisition depends on many factors and solution could not be generic to all i.e. action points would be unique for each website and again would be decided via data analysis.

      I will try to explain with a scenario.

      On a website , say Mobile traffic from Social Media i.e. FB is giving 2.9% conversion rate whereas Desktop (organic + display) is 1.3% ratio of traffic is 60/40(mobile vs desktop) so you are losing acquisition on the desktop. (Work on the UX of the desktop version of website)

      Above is just one scenario.

      Retention comes in the last phase of customer decision journey i.e. “3rd moment of truth” i.e. post purchase experience, so clearly it depends on companies after sales/customer service + Product/service quality.

      Hope this helps.

      • Pranay J

        i have a Similar web enterprise account, can you help me with the extracting the data, segmenting countries and industries.
        I am not able to do that.

        • Why not? You can forward me account details of similarweb and your specific requirement on wemoni (at) gmail.com

          • Pranay J

            I will explain you first, what I exactly need.
            See, lets say, I need data’s of those websites which are founded in Dubai, rather than those whose traffics come from dubai.
            As the sheet shared by you exactly serves my need.
            Can you just tell me the step needed to extract the same lead as you have done in the above sheet.
            That would be a great help.

    • If you are looking for tools then as per my experience tools determining traffic are not at all accurate till the metrics are verified but yes alexa / similarweb can help.

      Catch on with a single website get the channels and traffic %age from my given sheet and accordingly decide the dominating device category (as per my 1st reply)

      • Sudip Das

        Thank you so much. Makes a lot of sense. Also to achieve ideal bounce rate what would be a more scientific approach? Kindly consider both responsive sites and sites that are not responsive but has native apps.

        • consider filtering channels/campaigns with maximum and minimum bounce rates, look for conversions, segregate the channels/campaigns with maximum conversions/ minimum bounce rates (work in this direction), if paid channels with good traffic fall under high bounce rate zone (typically Display marketing) work on relevancy and placement of ads.

          Same goes for device categories, push yourself to devices which are giving maximum conversions / minimum bounce rate and then work in the UX/factors of devices with high bounce rate.

  • Anugravas Das

    Gaurav, Your Info regarding E commerce Business in UAE is commendable. May I know among 135 online website how many are Inventory Based Model.
    Why E commerce Giants Like Amazon or Ebay not entering UAE market.

    • Hi Anugravas,

      Inventory based model is something which is popular in UAE as Ecom market is new and you have to analyze all the websites individually to get that information.
      Amazon and Ebay are most likely not to invest in UAE or for that matter in the whole GCC as the market is small and there is a lot of disparity in income levels despite the fact that per capita income in this region is one of the most as compared to other countries.
      You must be aware that Amazon (after a very thoughtful research) is investing in India because it is 2nd largest democracy in the world and market is getting stronger day by day with more disposable income per capita.
      The scenario is not same with GCC.

      Thanks for commenting 🙂

    • Hi Anugravas,

      Inventory based model is something which is popular in UAE as Ecom market is new and you have to analyze all the websites individually to get that information.
      Amazon and Ebay are most likely not to invest in UAE or for that matter in the whole GCC as the market is small and there is a lot of disparity in income levels despite the fact that per capita income in this region is one of the most as compared to other countries.
      You must be aware that Amazon (after a very thoughtful research) is investing in India because it is 2nd largest democracy in the world and market is getting stronger day by day with more disposable income per capita.
      The scenario is not same with GCC.

      Thanks for commenting 🙂